This illustration showing two paths to take on a quest was published in a blog post, Dramatically Reduce Project Risk Through Discovery, for the user experience consulting firm, truematter.

Which path do you take?

It depends. Do you want to take the shortcut that leads you down a dark and scary path with no sure way of knowing what your users want? Or do you want to take the path of enlightenment where you uncover the needs of your users?

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