This illustration of Marvel’s Hulk published in the blog post, Don’t Hulk Smash Your Users, for a user experience consulting firm, truematter.

What does Hulk have to do with user experience?

The article defines a power user, someone who builds websites, as a superhero. It’s impossible for a power user to use websites like an ordinary user. Much like how it would be impossible for Hulk doing ordinary tasks like dishwashing, folding of laundry, and needlepoint.

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